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| Before and after drinking 10 cans of Coca-Cola a day for a month |
A 50-year-old man consumed 10 cans of Coca-Cola a day for month to illustrate
the potentially damaging effects of sugar consumption
Ten years ago, in 2004, documentary maker Morgan
Spurlock decided to see what would happen to his body if he ate
nothing but McDonald's food for 30 consecutive meals.
The 32-year old consumed over 5,000 calories a day and by the end of his
experiment had gained 24 pounds. His body mass index had increased by 13 per
cent and he reported mood swings and sexual dysfunction. It took him a
further 14 months to return to normal.
So why would anyone wish to repeat such an unhealthy experiment, when it's
clear at the outset that the results are going to make for depressing
reading?
Ours is not to reason why - ours is to share this video of 50-year-old George
Prior, from Los Angeles, who drank 10
355ml cans of Coca-Cola a day for a month to see how it would affect
him.
Perhaps unsurprisingly, the previously gym-toned Mr Prior put on two stone in
weight, and saw his blood pressure rise to an unhealthy 145/96. He also
reported strong cravings for more sugar, even though he was consuming 350g
of sugar daily from his Coke intake alone.
Mr Prior, who has been chronicling his Coke consumption in a series of daily
online videos, said: "I did the experiment to get people thinking and
talking about how much sugar they eat and how unhealthy it is. People need
to be aware of the real and powerful damaging effects of sugar on their
health.
"I would prefer not to do it again," he added. "I don't like
being this heavy."
Earlier this year, the World Health Organisation advised people to halve
the amount of sugar that they consume daily, after Britain's chief
medical officer Dame Sally Davies said a sugar
tax may be needed to curb obesity rates.
Last month it was reported that many fruit juices and smoothies marketed at
children contain
more sugar than Coca-Cola.
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